Shoppers at UK grocery chain Tesco might soon be able to enjoy a very North American convenience, drive-thru shopping.
I like the idea, it’s innovative, it differentiates the store and shows that they are looking for new ways to increase market share.
But it does also show that Tesco’s ‘environmental’ concern is and always has been so much ‘greenwash’. The chain tried a biodegradable plastic bag that turned out to be worse than the original, and makes overtures to the hippie shopping demographic all the time.
Drive-thru’s have long been a green target in Canada. The idea that Tesco is considering them shows good business sense, but exposes the lie of the green image.
