Big green loves the green. The color of money, that is, not the pesky environment.
Hippies at the World Wildlife Fund let companies use the famous panda bear logo if they sign up for WWF green programs, yet don’t seem to bother checking on the clear-cutter’s after the check has cleared:
Conservation group WWF let timber companies use its panda brand logo while they were razing some of the world’s most biologically rich rainforests or trading in potentially illegally sourced timber, according to the investigative group Global Witness.
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The WWF says the 20-year-old scheme is now responsible for nearly 19% of forest products bought or sold internationally, with members’ combined annual sales approaching $70bn (£43bn). However, Global Witness’s report, Pandering to the Loggers, claims Gftn’s membership and participation rules are inadequate, allowing companies to systematically abuse the scheme.
Don’t be surprised. The WWF, like Greenpeace, is only in it for the money, because there’s gold in them thar green hills:
WWF, which is celebrating its 50th anniversary this year, makes about $500m a year from donations and corporate endorsements but has been criticised by other environment groups and NGOs for its links to forestry, mining, tobacco, banks, palm oil, biofuel and other companies.
The WWF will sell greenwash credentials to anyone, as long as the price is right.
Ethics is hard, greenwash is easy.
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